As technology continues to advance, Generative Artificial Intelligence (AI) has emerged as a powerful tool for generating content, including property listings, descriptions, and photos. While Generative AI offers convenience and efficiency, there are important considerations that Realtors and Brokers must keep in mind to ensure ethical and legal compliance. MIAMI Realtors is please to offer technology partnerships and discounts with products we have vetted. We encourage you to attend one of our classes on this ever evolving topic!
In this blog, we will explore the best practices for using Generative AI responsibly in the real estate industry.
- Always Review AI-Generated Content for Accuracy
Generative AI platforms are not infallible and may produce errors or inaccuracies in the generated content. As a professional in the real estate business, it is crucial to thoroughly review all AI-generated content to verify its accuracy before using it for listings, property descriptions, or images. Remember, you are ultimately responsible for the information presented to clients and potential buyers. - Comply with COE and MLS Rules
Under the Realtor Code of Ethics (COE), particularly Articles 2 and 12, you are obligated to be honest, truthful, and avoid misrepresenting or exaggerating pertinent facts. Similarly, MLS Rules hold you responsible for the accuracy of the content you provide. When using AI-generated content, consider disclosing this fact to maintain transparency with your customers. - Protect Personal Information from Being Shared with AI Platforms
Be cautious about the data you feed into AI platforms, as it may be used to train the AI for future interactions. Unless otherwise specified, assume that anything you input may not remain private. Protect sensitive personal information to prevent potential data breaches and ensure the privacy of your customers. - Be Aware of Copyright Issues
Under current US Copyright law, AI-generated works are presently not eligible for copyright protection since they must be authorized by a human to qualify. Therefore, any content generated solely by AI may not be protected under copyright laws. Ensure that you are creating content that you can legally protect to safeguard your intellectual property. - Read and Understand the Terms and Conditions
Although it may be tedious, thoroughly read and comprehend the terms and conditions (TOS) of AI platforms you use. Ensure that you retain the TOS as evidence of what they were when you used the content. Avoid granting sole copyright to AI websites and ensure you have the necessary licenses for the content you create. - Seek Advice from Licensed Professionals
While Generative AI can be a useful tool, it is crucial to remember that it cannot replace the expertise of licensed attorneys, accountants, or financial advisors. Avoid using AI to draft contracts, modify standard forms, or provide legal advice to clients, as this would constitute the unlicensed practice of law.In conclusion, Generative AI can revolutionize the way Realtors and Brokers create content and manage listings. However, it is essential to approach this technology responsibly, ensuring accuracy, compliance with ethical and legal standards, and protection of personal information and copyrights. By adhering to these best practices, you can harness the power of AI while maintaining your professionalism and client trust. Remember, technology is a valuable tool, but it cannot replace the human touch that is crucial in the real estate industry.
